The main inspiration for this project was Pattern Recognition book by William Gibson.
I chose four chapters randomly and analyse all food items from it.
I noticed many unusual products for me, such as the Weetabix, white coffee,
mirror-world milk. The last one is very weird to me, mirror-world is an interesting concept, for instance, milk is milk wherever but it differs from country to country.
I wanted to express this mirror-world concept in cook book design with all food items from chapters 4, 11, 18, 24. This concept seems to me similar with principles
of high cuisine – to make familiar dish looks unusual.
I tried to make unusual photographs of usual food items. I also used unusual recipes to prepare some of them and film the process of making in the format of video guides. You can find links with QR codes in the pages.